• The Challenge


    The inaugural Singapore Discovery Centre Start-up Innovation Challenge was organised as a platform to support innovation as part of the Singapore Story and is calling for collaboration with local start-ups on proof-of-concepts solutions that could deliver better engaging edutaining experiences for visitors in Singapore Discovery Centre.


    Through the challenge, we aim to identify and work with high potential start-up companies with emerging technologies which can open up new possibilities, fuel original innovations and technology adoption in the areas of Immersive Experiences, Smart Spaces and Sustainability for Singapore Discovery Centre.


    Winners of the challenge will get funding support by Singapore Discovery Centre for the prototype development of the solutions. There will also be additional opportunities to showcase their winning solution at Singapore Discovery Centre for exposure and potential technology adoption in the industry.


    Catch the Singapore Discovery Centre Start-up Innovation Challenge Day here!


    Immersive Experiences

    Solutions to enhance customer experience and enrich their experience through multi-sensory approaches and the latest immersive technology.


    Seeking innovative solutions that can be applied for:

    - Enabling experience and immersivity

    - Increase interaction and learning through engagement

    - Stimulate consciousness and connecting responses


    Examples – To deliver highly engaging experiences for visitors coming to Singapore Discovery Centre

    Smart Spaces

    Technologies that can increase productivity and efficiency and/or simplify processes.


    Seeking innovative solutions that can be applied for:

    - Improving and optimising business processes

    - Providing greater safety and security

    - Efficient facilities management and building capability


    Examples – To improve visitors’ experiences in the areas of environment, hygiene and communications with zero manpower at Singapore Discovery Centre


    Solutions that can ensure dynamic growth and a liveable environment and/or reduce carbon footprint.​


    Seeking innovative solutions that can be applied for:

    - Enhancing quality of life factors for people

    - Reduce waste and water usage

    - Green technology


    Examples – To reduce carbon emission, food and water usage at Singapore Discovery Centre

  • Winners

    Lauretta.io (Top Winner)

    Smart Spaces

    Insights to consumer behaviour and engagement using a unified smart camera system.

    Total Heritage (1st Runner-Up)

    Immersive Experiences

    Interactive 3D Models of artefact projected using holograms as exhibits.

    NanoSun (2nd Runner-Up)


    A membrane manufacturing company aiming at converting lake water into clean water using sustainable methods.

    Playy.World (3rd Runner-Up)

    Immersive Experiences

    Online tabletop gameplay using Augmented Reality (AR).

    Resync Technologies (4th Runner-Up)


    AI-based edge computing and machine learning optimisation to aggregate, analyse, and optimize energy generation, distribution, and consumption via a energy cloud platform.

  • Why take part in the Challenge?

    Win S$250k Contract with Singapore Discovery Centre

    • Contract value with SDC up to S$250k
    • Top winner will be required to submit a detailed proposal with costing indicated for the various project milestone
    • Payment will be disbursed according to project milestones and contract value

    Attractive Prizes

    Top Winner

    • Contract value with SDC up to S$250k
    • Cash Prize of S$5,000
    • 1 year free venue provided at SDC to showcase new innovation
    1st Runner Up
    • Cash Prize of S$3,000
    • 1 year free venue provided at SDC to showcase new innovation
    • Potential contract if the solution is determined to be viable
    2nd Runner Up
    • Cash Prize of S$2,000
    • 1 year free venue provided at SDC to showcase new innovation
    • Potential contract if the solution is determined to be viable
    3rd - 4th Runner Up
    • Cash Prize of S$1,000

    Be part of ACE start-ups community

    Top 3 Finalists

    • 1 year free ACE start-ups membership
    • One month free direct access to ACE BACECAMP mentorship programme
    • Recommendation for startupSG founder grant of S$50k if winners meet criteria

    Terms and Conditions

    Before you apply, kindly read the terms and conditions here.

  • Timeline



    28 Sep - 13 Nov

    Submit your company profile, solution and pitch deck! Interviews will be conducted for promising startups on a rolling basis.


    Briefing Session

    12 Oct

    Find out more about the challenge from the key management team. The SDC team will be present to help interested applicants contextualise and offer clarifications if required.



    Selection of Finalists

    13 Nov - 20 Nov

    Top 5 start-ups to be selected as Finalists.


    Pitch Refinement

    for Finalists

    30 Nov - 7 Dec

    Top 5 start-ups chosen as Finalists will be provided feedback to refine their pitch.


    Challenge Day

    10 Dec

    Top 5 Finalists to pitch for a spot to work directly with Singapore Discovery Centre.

  • Judges

    Joseph Tan

    Executive Director, Singapore Discovery Centre

    Joseph Tan held various appointments in his 26-year career with the Ministry of Defence, Singapore. In his last MINDEF appointment as Director Nexus and as a Board Member of SDC, Joseph established new engagement channels and platforms through Public, Private, People partnerships and actively pushed for innovative engagement strategies and digitalisation.


    Joseph has been on the board of the NUS MBA Alumni Association since 2010 and is its immediate past President. As the association’s President, he held successful fundraising initiative, the MBA Alumni-NUS Advancement Fund, for the underprivileged NUS business school undergraduates.

    Lim Qing Ru

    Board Of Director, Action Community for Entrepreneurship

    Lim Qing Ru is a successful entrepreneur and a self-made millionaire. She joined four others to co-found tech company Zopim. In 2014, Zopim was bought over by customer service software company Zendesk for close to US$30 million.


    Qing Ru is passionate about helping the next generation of entrepreneurs and NUS students. She has invested her time and money in 20 young, budding technopreneurs and advised a dozen more. Additionally, she is on the Advisory Board of NUS Arts and Social Sciences, where she advises on the Faculty’s strategic direction, and provides students with connections for internships, mentorships and funding.

    Jeffrey Seah

    Quest Ventures, Partner

    Jeffrey Seah is a Partner for Fund II Asia at Quest Ventures, a leading venture fund for technology companies that have scalability and replicability in large internet communities.


    Prior to this, Jeffrey co-founded a transformation advisory partnership with services in go-to-market, corporate venture capital, digital transformation and corporate reorganization strategy & implementation for Asia-based MNCs.


    Jeffrey also serves as a Board Member at Assisi Hospice and Singapore Discovery Centre, and start-ups in the region.

  • FAQs

    Who can join the challenge?

    Your start-up will have to be based or registered in Singapore. If you are unsure about your eligibility to enter the Challenge, please contact us before submitting an entry.

    When will the briefing session be held to learn more about the challenge?

    The briefing session will be held on 12 October 2020 online. Singapore Discovery Centre will provide more information and answer queries about the challenge during the session.

    Can I apply my solution for more than one challenge themes?

    Yes, you may apply your solution to more than one of the themes announced on the Challenge Website.

    What happens after I submit my application on the website?

    We will review applications on an ongoing basis and will contact you should we be interested in your solution. Interviews will be conducted to select the top five finalists. Given the high volume of applications, we will strive to notify all start-ups that do not make it to the next round within 2 weeks of the application’s deadline.

    Will I have to give up any equity or IP?

    All intellectual property (IP) rights are owned by creators. SDC will work out separate agreement for the joint IP rights if the start-up enters into a project contract with SDC.

    For more information, please read here.

  • Contact Us

  • Organised by

    To share the Singapore Story and inspire a desire to contribute to Singapore's future

    In partnership with

    The National Voice For Singapore Start-up Ecosystem